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AI lead qualification

AI Lead Qualification on Inbound Calls

Qualification is the difference between a phone number and a lead. Vocanta asks the questions your team would ask, records the answers, and hands over an enquiry someone can act on immediately.

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Unqualified enquiries waste both sides' time

When intake is inconsistent, your team calls back cold: no budget context, no timescale, no idea what the caller actually wants. Good enquiries go stale while poor ones absorb attention.

  • Different people ask different questions
  • Key details are missing from handwritten notes
  • Callbacks start from scratch and annoy the caller
  • There is no consistent way to prioritise the day's enquiries

One consistent qualification path

You define the questions and the order. Vocanta asks them on every relevant call and records structured answers alongside the caller's details.

  1. Step 01
    Identify the enquiry type

    The agent works out what kind of enquiry this is before asking anything else.

  2. Step 02
    Ask your questions

    Requirements, location, timing, urgency — whatever your team needs to know.

  3. Step 03
    Confirm the answers

    Details are read back so the record is accurate.

  4. Step 04
    Hand over with context

    The lead reaches your team already qualified and prioritised by your rules.

What you get

Your qualification criteria

Configured around how your business already sizes up an enquiry.

Structured answers

Consistent fields rather than free-text notes.

Priority rules

Flag urgent or high-value enquiries for immediate attention.

Callback windows

Agree when your team will call, on the call itself.

Exportable leads

Contacts and outcomes can be exported from your workspace at any time.

Clear escalation

Enquiries beyond the configured scope go to a person with the reason recorded.

Where businesses use it

  • New sales enquiries from advertising and search
  • Buyer and vendor qualification for estate agencies
  • Candidate and employer screening for recruiters
  • Quote enquiries for trades and home services
  • Finance and part-exchange enquiries for dealerships
Human handoff

AI answers first. People take over when it matters.

Vocanta is not designed to replace your team. You decide which situations must reach a person — and when a caller asks for one, or the enquiry falls outside the configured scope, the agent says so plainly and follows your escalation rule: a transfer, a message with a callback time, or an agreed follow-up. The reason for every escalation is recorded.

How we handle your call data

Questions we get asked

Can Vocanta capture leads as well as qualify them?

Yes. Every relevant call records the caller's name, number, the reason for the enquiry and the answers to your qualification questions, along with the outcome that was agreed.

Can the AI transfer a call to a person?

Yes. You decide which situations need a human. When one of those comes up — or when a caller asks for a person — Vocanta transfers the call to the right team member, takes a message with a callback time, or agrees a follow-up, and records the reason for the escalation so whoever picks it up has the context.

How quickly can we go live?

Setup starts with a short call to agree which calls Vocanta answers, the questions it asks, and where each outcome should go. You then choose the voice in the Voice Studio and we test the flow on your own example enquiries. Most businesses are answering live calls within a few working days, with no engineering work needed from your side.

How much does it cost?

Plans start at £250 per month and are priced by the amount of call time you need rather than by seat, billed monthly or annually with a 20% saving on annual billing. Extra call time can be added at any point and you can change plan monthly.

How is our call data handled?

Call data and contact details are transmitted over TLS and stored encrypted at rest, inside an access-controlled workspace, and integration credentials are handled server-side rather than in the browser. You can export contacts and call outcomes at any time or ask us to delete your workspace data, and a Data Processing Agreement is available on request. Vocanta does not currently hold SOC 2, ISO 27001 or HIPAA certification.

Keep reading

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Hear it answer a call like yours.

A 20-minute demo: we walk through your inbound calls, show the agent handling one of them, and tell you plainly what it will and will not do.

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